South Koreans spend a higher percentage of their household incomes on luxury goods than the Japanese do, McKinsey research shows, and the South Korean market looks to sustain strong growth for several years to come. But the country’s thing for bling is evolving: buyers are beginning to think more about brand differentiation than about ostentatiously displaying famous logos.
Read about this changing landscape in “Korea’s luxury market: Demanding consumers, but room to grow,” a write-up of the results from McKinsey’s 2011 Korea luxury consumer survey, available on the McKinsey & Company Web site.
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