Does your business have a mobile strategy?

Today, in the Asia Pacific more individuals use smart phones and web-enabled mobile devices, like tablets, rather than desktops, especially when they hit the road.

According to a recent survey by IDC, in the 4th quarter of 2010 the shipment of smartphone units already exceeded that of personal computers.

Travelers need to access a variety of information when mobile, information from hotel, travel agency, restaurant, government and other business websites, often in locations and countries they are not familiar with. Today many websites are not browser friendly for mobile users as they have not been suitably adapted for the form-factor of smartphones and tablets. As a consequence, sites take a long time to load, are poorly rendered, leave consumers with negative impressions and do not grow customer touch points for companies.

Research has shown that three out of five people will be less likely to return to a site if they are unsatisfied with it, and 40% even choose to visit a competitor’s site next. This demonstrates the importance of having mobile versions of websites that are compatible with mobile devices and allows consumers to access them quickly and easily.

There are many technologies, if suitably adapted can significantly boost user experience by enabling consumers to access web content that looks and behaves like any other user-friendly mobile phone application.

Do you see this as a challenge? If so contact us and we can help you with the right business ideation strategy for mobiles.