Friday, 26 October 2012

Technology Trends 2013

The top 10 strategic technology trends for 2013 according to Gartner include:

Mobile Device Battles
Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide and that by 2015 over 80 percent of the handsets sold in mature markets will be smartphones. However, only 20 percent of those handsets are likely to be Windows phones. By 2015 media tablet shipments will reach around 50 percent of laptop shipments and Windows 8 will likely be in third place behind Google’s Android and Apple iOS operating systems. Windows 8 is Microsoft’s big bet and Windows 8 platform styles should be evaluated to get a better idea of how they might perform in real-world environments as well as how users will respond. Consumerization will mean enterprises won't be able to force users to give up their iPads or prevent the use of Windows 8 to the extent consumers adopt consumer targeted Windows 8 devices. Enterprises will need to support a greater variety of form factors reducing the ability to standardize PC and tablet hardware. The implications for IT is that the era of PC dominance with Windows as the single platform will be replaced with a post-PC era where Windows is just one of a variety of environments IT will need to support.

Mobile Applications and HTML5The market for tools to create consumer and enterprise facing apps is complex with well over 100 potential tools vendors. Currently, Gartner separates mobile development tools into several categories.  For the next few years, no single tool will be optimal for all types of mobile application so expect to employ several. Six mobile architectures – native, special, hybrid, HTML 5, Message and No Client will remain popular. However, there will be a long term shift away from native apps to Web apps as HTML5 becomes more capable. Nevertheless, native apps won't disappear, and will always offer the best user experiences and most sophisticated features. Developers will also need to develop new design skills to deliver touch-optimized mobile applications that operate across a range of devices in a coordinated fashion.

Personal CloudThe personal cloud will gradually replace the PC as the location where individuals keep their personal content, access their services and personal preferences and center their digital lives. It will be the glue that connects the web of devices they choose to use during different aspects of their daily lives. The personal cloud will entail the unique collection of services, Web destinations and connectivity that will become the home of their computing and communication activities. Users will see it as a portable, always-available place where they go for all their digital needs. In this world no one platform, form factor, technology or vendor will dominate and managed diversity and mobile device management will be an imperative. The personal cloud shifts the focus from the client device to cloud-based services delivered across devices.

Enterprise App StoresEnterprises face a complex app store future as some vendors will limit their stores to specific devices and types of apps forcing the enterprise to deal with multiple stores, multiple payment processes and multiple sets of licensing terms. By 2014, Gartner believes that many organizations will deliver mobile applications to workers through private application stores. With enterprise app stores the role of IT shifts from that of a centralized planner to a market manager providing governance and brokerage services to users and potentially an ecosystem to support apptrepreneurs.

The Internet of ThingsThe Internet of Things (IoT) is a concept that describes how the Internet will expand as physical items such as consumer devices and physical assets are connected to the Internet. Key elements of the IoT which are being embedded in a variety of mobile devices include embedded sensors, image recognition technologies and NFC payment. As a result, mobile no longer refers only to use of cellular handsets or tablets. Cellular technology is being embedded in many new types of devices including pharmaceutical containers and automobiles. Smartphones and other intelligent devices don't just use the cellular network, they communicate via NFC, Bluetooth, LE and Wi-Fi to a wide range of devices and peripherals, such as wristwatch displays, healthcare sensors, smart posters, and home entertainment systems. The IoT will enable a wide range of new applications and services while raising many new challenges.

Hybrid IT and Cloud ComputingAs staffs have been asked to do more with less, IT departments must play multiple roles in coordinating IT-related activities, and cloud computing is now pushing that change to another level. A recently conducted Gartner IT services survey revealed that the internal cloud services brokerage (CSB) role is emerging as IT organizations realize that they have a responsibility to help improve the provisioning and consumption of inherently distributed, heterogeneous and often complex cloud services for their internal users and external business partners. The internal CSB role represents a means for the IT organization to retain and build influence inside its organization and to become a value center in the face of challenging new requirements relative to increasing adoption of cloud as an approach to IT consumption.
  
Strategic Big DataBig Data is moving from a focus on individual projects to an influence on enterprises’ strategic information architecture. Dealing with data volume, variety, velocity and complexity is forcing changes to many traditional approaches. This realization is leading organizations to abandon the concept of a single enterprise data warehouse containing all information needed for decisions. Instead they are moving towards multiple systems, including content management, data warehouses, data marts and specialized file systems tied together with data services and metadata, which will become the "logical" enterprise data warehouse.

Actionable AnalyticsAnalytics is increasingly delivered to users at the point of action and in context. With the improvement of performance and costs, IT leaders can afford to perform analytics and simulation for every action taken in the business. The mobile client linked to cloud-based analytic engines and big data repositories potentially enables use of optimization and simulation everywhere and every time. This new step provides simulation, prediction, optimization and other analytics, to empower even more decision flexibility at the time and place of every business process action.

In Memory ComputingIn memory computing (IMC) can also provide transformational opportunities. The execution of certain-types of hours-long batch processes can be squeezed into minutes or even seconds allowing these processes to be provided in the form of real-time or near real-time services that can be delivered to internal or external users in the form of cloud services. Millions of events can be scanned in a matter of a few tens of millisecond to detect correlations and patterns pointing at emerging opportunities and threats "as things happen." The possibility of concurrently running transactional and analytical applications against the same dataset opens unexplored possibilities for business innovation. Numerous vendors will deliver in-memory-based solutions over the next two years driving this approach into mainstream use.
  
Integrated EcosystemsThe market is undergoing a shift to more integrated systems and ecosystems and away from loosely coupled heterogeneous approaches. Driving this trend is the user desire for lower cost, simplicity, and more assured security. Driving the trend for vendors the ability to have more control of the solution stack and obtain greater margin in the sale as well as offer a complete solution stack in a controlled environment, but without the need to provide any actual hardware. The trend is manifested in three levels. Appliances combine hardware and software and software and services are packaged to address and infrastructure or application workload. Cloud-based marketplaces and brokerages facilitate purchase, consumption and/or use of capabilities from multiple vendors and may provide a foundation for ISV development and application runtime. In the mobile world, vendors including Apple, Google and Microsoft drive varying degrees of control across and end-to-end ecosystem extending the client through the apps.

To know more about these trends highlighted by Gartner, Inc. at the Gartner Symposium/ITxpo, held at Orlando view www.gartner.com/symposium/us.

Sunday, 21 October 2012

Facility Management Trends

A research report from the Professional Retail Store Maintenance Association (PRSM) shows that retail facility managers navigated through a rapid succession of changes during 2012.

“Retail is changing at a breakneck pace. As stores evolve within the shifting landscape of retail, integrating technology, becoming more sustainable, and redefining the shopping experience in the interior space, FMs will be challenged to keep pace. Top retail facilities management professionals will be the ones who address the issues of today, and the emerging ones tomorrow

“FMs will continuously assess their skill sets, as the ones they possess today may not empower them in the future. The ability to harness the power of technology and data, to analyze, to weather the uncertainties of today’s markets and recognize the role of sustainable practices, will all be key to their future development. Armed with the information presented in this trends report, Retail Facility Managers will have a valuable tool to stay ahead of the curve, and meet the challenges ahead.”
 
Technology
  • Building Information Modeling – data driven, three dimensional software increasingly used in retail design and construction
  • Geographic Information Systems – digital mapping, which provides a constant, real-time information stream for a store location
  • Computer Assisted Facility Maintenance – a workplace management system capable of integrating building automation systems and CMMS platforms
Sustainability
  • Renewable Energy – retail is increasing installations of solar panels at the store level
  • LEED (Leadership in Energy and Environment Design) – a suite of rating systems for the design, construction and operation of high performance green buildings
  • Green Leasing – integration of energy and water efficiency, emissions reduction, waste minimization and other sustainability objectives throughout the entire commercial leasing process
Vendor Diversification & Expansion
  • Vendor Management – maintaining a solid base of vendors that satisfies a store’s needs, while maintaining exceptional service
  • Mergers and Acquisitions – a changing landscape with companies actively acquiring other vendors to expand reach and broaden service offerings
Retail Construction and the Economy
  • Lifecycle Costs – the ongoing challenge to find creative and cost effective repair solutions matched to budget allowances and maintenance standards
  • Expansions and Remodels – store repair and refresh as priority initiatives, over new construction for the foreseeable future

 

Thursday, 11 October 2012

Relationship Between Online Advertising and Brand Building

Advertisers increasingly think of online as a place to build their brands, but need greater confidence that their online investments are helping them achieve their brand goals. 
Some of the conclusions of a recent study are:
  1. Click-through rate is not the right metric to measure brand impact. Virtually no relationship exists between clicks and brand metrics or offline sales.
  2. There is emerging evidence that brand metrics in response to on line campaigns are correlated with offline sales impact.
  3. Online ads can succeed in driving brand impact, though success is not guaranteed and advertisers must embrace new online branding metrics to separate themselves from the competition.
The Nielsen paper explores both the role of online ads in brand building, as well as the best metrics for measuring the success of Internet ads against marketers’ goals.